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Flex Appeal Logo

Standouts in shelf appeal grab attention

Goldfish® Crisps, 6.25 oz.

Award: Gold Award—Shelf Impact 

Manufacturer: Printpack; printpack.com 

Description: Pepperidge Farm’s newest addition to its lineup is Goldfish® Crisps. To make a big splash in the marketplace, the new packages have a completely different form factor than any other Goldfish® product. The goldfish inside are larger than other varieties and have a package to match. The three new flavors, sour cream and onion, cheddar, and salt and vinegar, are in vibrant, color-coded, 6.25 oz. packages designed with a flat bottom. They stand on the shelf and offer an outstanding billboard effect. 


Indi Grand Balti Curry Sauce

Award: Gold Award—Printing 

Manufacturer: Integrated Plastics Packaging; ipp.ae 

Description: This vibrant stand-up pouch for sauces features a high-quality, seven-color print with a purple background, highlighted by gold foil accents and an inline registered matte varnish. The design combines glossy and matte finishes to create an eye-catching shelf presence. Functional features include tear notches for easy opening, rounded corners for consumer safety, and a robust sealant layer that withstands high-temperature filling without leaks. 


PepsiCo Smartfood® White Cheddar Popcorn Packaging

Awards: Gold Award—Printing; Silver Award—Shelf Impact 

Manufacturer: Bryce Corporation; brycecorp.com 

Description: Bryce Corporation and Frito-Lay, a PepsiCo division and a snacking leader, collaborated to develop a limited-edition Smartfood® White Cheddar Popcorn package. This project showcases both organizations’ mastery in flexographic printing and graphic design, featuring strikingly vivid colors and sharp details that captivate consumers. As a leader in the packaging industry, Bryce continues to elevate brands by providing packaging that leaves a lasting impression and sets a new standard for excellence. 


Aara® Basmati Rice 5-panel Pouch With Pocket Zipper and C-cut Handle, 10 lbs.

Award: Gold Award—Shelf Impact 

Manufacturer: Paharpur 3P; paharpur3p.com 

Description: This five-panel pocket zipper pouch with a unique printing design and premium matte finish look is a perfect packaging solution for packaging 10 pounds of rice. The package is thoughtfully designed to protect against moisture and oxygen ingress with the help of a barrier packaging material and a reclosable pocket zipper. When designing the pouch, we considered the technical aspects and physical appearance by giving this pouch a unique printing design and matte-effect film, making it aesthetically attractive and eye-catching to consumers. 


Hunter’s® Gourmet White Truffle Hand Cooked Potato Chips, 25g

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com

Description: With its soft and light background pattern, this center-sealed pouch differentiates itself from other packages on the shelf. The matte film gives the pouch a rich and soft feel, and the overall printing and the light gray background enhance the package’s shelf appeal. The three-ply laminates maintain the freshness of the product.


Nature Gnaws®

Manufacturer: Inland Packaging; inlandpackaging.com

Description: This stand-up pouch by Nature Gnaws® features a clear window for added shelf impact and is resealable. The pouch is also biodegradable to attract customers looking for a product's sustainability aspect.


Goldfish® Crisps, 6.25 oz.
Indi Grand Balti Curry Sauce
PepsiCo Smartfood® White Cheddar Popcorn Packaging
Aara® Basmati Rice 5-panel Pouch With Pocket Zipper and C-cut Handle, 10 lbs.
Hunter’s® Gourmet White Truffle Hand Cooked Potato Chips, 25g
Nature Gnaws®

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