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Flex Appeal Logo

Standouts in shelf appeal grab attention

Beggin’® Bacon & Peanut Butter Stix “For the Win,” 8 oz.

Award: Silver Award—Shelf Impact 

Manufacturer: Printpack; printpack.com 

Description: To coincide with the Summer Olympic Games and to “invite dog owners and their pets to satisfy their winning spirit,” Purina® launched the Purina® for the Win campaign on limited-edition packages. Purina® envisioned a multifunctional package that would capture the coveted Summer Olympic Games’ gold medal award symbolism, retain their core Beggin’® and Busy Bone® brand identity, and differentiate their limited-edition package on store shelves, all through the use of unique, eye-catching gold graphics. 


Starbucks® Coffee Designs

Awards: Silver Award—Printing; Silver Award—Shelf Impact 

Manufacturer: American Packaging Corporation; americanpackaging.com 

Description: Each Starbucks®’ design maximizes the quality and flexibility of rotogravure printing. Deep rich colors, long smooth vignettes, and high vibrancy metallic colors all come together to reproduce these complex design elements. In addition, each Starbucks®’ design takes full advantage of using gloss and matte effects to create further package interest. Starbucks®’ designers have strategically chosen different elements on the package to highlight, creating additional depth and interest. American Packaging Corporation’s HPE Roto™ engravings and printing provide superior quality and durability to continually achieve consistent print results. The result is glorious graphics and eye-catching shelf impact. 


Myfitness™ Rolled Oats 5-panel Zipper Pouch, 1 kg

Awards: Silver Award—Expanding the Use of Flexible Packaging; Silver Award—Packaging Excellence; Silver Award—Printing; Silver Award—Shelf Impact 

Manufacturer: Paharpur 3P; paharpur3p.com 

Description: This five-panel zipper pouch with a unique printing design and premium matte-coat effect is a perfect packaging solution for 1 kg of rolled oats. The package is thoughtfully designed to protect the natural flavors from moisture and oxygen ingress with the help of high-barrier packaging material and a resealable zipper. When designing the pouch, we considered the technical aspects and physical appearance by giving this pouch a unique printing design and matte effect to make it aesthetically attractive and eye-catching to consumers. 


Boon Coffee Sustainable Monolayer PE-based Coffee Pouch

Awards: Silver Award—Shelf Impact; Silver Award—Technical Innovation 

Manufacturer: Integrated Plastics Packaging; ipp.ae 

Description: This recyclable monolayer polyethylene (PE) coffee pouch, with a metallized PE barrier, features a front-load pocket zipper for easy, multiple uses. It incorporates a specially designed coffee valve for PE pouches and high-quality black-and-gold printing with a matte lacquer finish, ensuring a premium shelf presence. This packaging combines sustainability, convenience, and eye-catching design for a complete solution. 


DIGITAL EXCLUSIVE

Hershey’s Shaq-A-Licious XL Gummies

Manufacturer: American Packaging Corporation; americanpackaging.com

Description: Supporting “the new line of oversized gummy candies from basketball icon Shaquille O’Neal,” American Packaging Corporation (APC) was excited to collaborate with Hershey on “Shaq-A-Licious XL Gummies, featuring two varieties: Shaq-A-Licious Original, with gummies molded after O’Neal’s face; and Shaq-A-Licious Sour, offered in three playful shapes and flavors that celebrate his storied career.” From the earliest design, the entire team quickly realized that reproducing these Shaq-A-Licious XL Gummies would be a challenge. Focusing on the vibrancy and playfulness of this new product, APC HPE Flexo™ was able to achieve both designs for the “tall” expectations of Shaq and Hershey.


DIGITAL EXCLUSIVE

Griz Co. Pretzels Pouches

Manufacturer: Nosco; nosco.com

Description: Griz Co. embraced digital printing technology to create striking pretzel pouches that embody their adventurous spirit. These professionally designed pouches replaced the brand’s initial packaging solution, eliminating the need for multiple adhesive labels on a simple kraft pouch. Featuring vibrant hunter and camping graphics on white MET-PET, these pouches are finished with a matte laminate, ensuring product freshness and captivating consumer attention on the shelves.


Beggin’® Bacon & Peanut Butter Stix “For the Win,” 8 oz.
Starbucks® Coffee Designs
Myfitness™ Rolled Oats 5-panel Zipper Pouch, 1 kg
Boon Coffee Sustainable Monolayer PE-based Coffee Pouch
Hershey’s Shaq-A-Licious XL Gummies
Griz Co. Pretzels Pouches

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