Description: Having planned their first true product launch in decades, Hostess decided to steer away from the traditional carton style packaging they typically used in the past. Hostess came to PPT with the hopes of coming up with a new and innovative packaging solution that would help position this new product as a market leader in the “premium” snack market. PPT was able to develop a high-barrier stand-up, reclosable pouch that provided intense graphics and consumer convenience.
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Hershey’s Milk Chocolate Glow in the Dark Wrapper
Manufacturer: American Packaging Corporation, ampkcorp.com
Description: To differentiate themselves from the competition during the Halloween season, Hershey approached APC to determine a solution to include glow-in-the-dark inks on their fun-size candy packaging. At its initial launch in 2017, this new ink formulation delivered mixed results. In 2018, APC was tasked with improving the luminescence of this product and produced a film that offered a more vibrant glow effect, which in turn increased customer engagement, with a measurable sales increase to show it.
Description: The Grain Millers PC Organics Quick Oats stand-up package’s graphics command stand out shelf presence with a beautiful print reproduction that attains a rustic and natural look that was attained through 8-color flexographic printing using 133-line screen and Samba Screening. The project was reverse printed and laminated onto a matte polyester film.
Description: This package is a handled bag with a PP tray for roasted chicken or other hot/on the go meals. The handle allows for convenient carrying, while the spill-proof tray designed with ridges serves as a heat regulator, controlling purge and internal food temperature. It features a side view window to showcase food quality, driving the impulse purchase of rotisserie chicken. The low-profile design fits into heated merchandising cabinets without shelf adjustment, improving operator loading ease and speed compared to other packages, including flat-bottom bags.
Description: The Dole Crafted Smoothie Blends is a series of three SKUs launched in early 2018. This PE/ink/water-based adhesive/PE pouch provides all the required functional and aesthetic properties while utilizing 100% recyclable films. Emerald developed a recyclable alternative, moving the original PET/PE structure to a PE/PE structure. The nonrecyclable laminated PET web was replaced by recyclable polyethylene (PE), making it a PE/PE recyclable pouch. It is printed in 10 colors on a Windmoeller & Hoelscher Miraflex printing press for dynamic graphics and shelf appeal in the supermarket. The PE/PE pouch offers the same convenience and performance of multi-material pouches with the added benefit of being recyclable where PE bag and film recovery efforts currently exist.
Description: Innovative printing technology created this leather print package for Slim Jim. The simulated leather texture and look is an emerging packaging technology primarily used in printing and graphics to deliver additional cues of authenticity and quality. This printing innovation enabled brand extension and premiumization for Slim Jim through a visually and texturally differentiated experience from traditional meat stick offerings, while still maintaining critical brand recognition.
Description: Before Brands SpoonfulOne Strawberry Puffs Gusset Pouches are an excellent example of how converting to flexible packaging creates exceptional brand management. The new, improved packaging creates a colorful gusset pouch with bold colors and a matte finish to emphasize the many features of the product. Before Brands SpoonfulOne Strawberry Puffs gusset pouch contains seven snack packs.
Description: This Nutro Ultra Grain Free flat-bottom box pouch offers a powerful shelf presence by providing purposeful features. The straight sides of the flat bottom enable excellent casing and freight density, outstanding shelf presentation at retail, and ideal home storage. The resealable feature also enables the consumer to keep the product fresher for longer periods of time without having to switch it to a new container. With the eye-popping graphics on the package, this product sets itself apart from the rest of the marketplace.
