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Flex Appeal Logo

Standouts in shelf appeal grab attention

Volga Shahi Gold Pouch

Award: Gold Award—Printing

Manufacturer: Emirates Printing Press, L.L.C., eppdubai.com

Description: The Volga Shahi Gold Pouch is printed with inline registered matte coating, which makes the pouch stand out on the shelf. High dart PE used inside the gusset improves the dart impact of the laminate and helps it sustain drop tests and increases bursting strength during transport. The artwork was designed to enhance the traditional feel. The matte and glossy look of the pouch creates excellent shelf appeal, helping it catch the immediate attention of the user. A 3D pouch technique was used to replace the conventional pouching and woven bag.

Krakatoa Hot Chips, 6.7 oz.

Award: Silver Award—Shelf Impact

Manufacturer: Printpack, printpack.com

Description: The north star of Krakatoa Hot Chips is “heat.” As such, the brand is named after Mount Krakatoa, a volcano in the Indonesian Islands famous for one of the most violent explosions in human history. To that end, Krakatoa’s logo doubles as both the human mouth “on fire,” as well as a volcano erupting. The brand has five trademarked names that represent a flavor experience, ranging from spicy to volcanic as measured by the brand’s “Krak Scale.” The “Krak Scale” is featured prominently on the back of the bag, so consumers know exactly what they are getting into.

Smithfield Prime Fresh Delicatessen

Award: Silver Award—Expanding the Use of Flexible Packaging

Manufacturer: Berry Global, berryglobal.com

Description: The Smithfield Prime Fresh Delicatessen package is a proprietary dual-forming web engineered package to mirror packaging typical to cold cuts just sliced at the deli counter. The Prime Fresh package is the only deli-meat package of its kind. It is a surface-printed coextruded film with high-barrier properties, enabling it to replace laminated structures that are typical to processed deli meat. Through an innovative extrusion process and careful material selection, this package offers improved shelf life and enhanced consumer experience, while eliminating the PET web typical of laminations. The Prime Fresh bag also uses 31% less material than the conventional tubs that hold competing pre-sliced deli meat, resulting in other sustainability benefits like fewer transportation miles and less product waste.

Nutra Dates 3D Pouch

Award: Gold Award—Printing

Manufacturer: Emirates Printing Press, L.L.C., eppdubai.com

Description: The Nutra Dates 3D Pouch compliments the contrast between the matte look with a patterned golden metallic design. The date image is designed to create a superior impact on the shelf and comes with a reclosable zipper to maintain product freshness and laser scoring for consumer convenience.

DIGITAL EXCLUSIVE

Pepperidge Farm Single Serve Packaging

Manufacturer: Printpack, printpack.com

Description: The Pepperidge Farm “Single Serve” packages are used in several multi and variety packs for retail and club store distribution. The small pouch size requires very small fonts, and the logo and product images are also sized down considerably to fit proportionally on the package. Extended gamut flexo printing meets the demands of logo and image clarity along with the consistency of color and shelf presence required by the brand.

DIGITAL EXCLUSIVE

Meet Dermalogica Pouch

Manufacturer: Label Technology Inc., labeltech.com

Description: The Meet Dermalogica Pouch is made from certified compostable films and adhesives. Both Label Technology and Dermalogica share a common goal of respecting and preserving our planet for future generations. It also offers the consumer a more personal “buy in” feature than just the typical “feel good” recycle bin.

Volga Shahi Gold Pouch
Krakatoa Hot Chips, 6.7 oz.
Smithfield Prime Fresh Delicatessen
Nutra Dates 3D Pouch
Pepperidge Farm Single Serve Packaging
Meet Dermalogica Pouch

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