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Flex Appeal Logo

Standouts in shelf appeal grab attention

Adagio Year of the Rabbit Tea Pouch

Manufacturer: Nosco; nosco.com 

Description: Adagio Teas sought to reduce packaging and find an alternative to its rigid loose tea tins, aiming for easy shipping, lightweight, and cost-effective solutions—especially for its Year of the Rabbit line of tea. Flexible packaging from Nosco emerged as the ideal choice. 

KitKat® Mini Moments

Award: Silver Award—Shelf Impact 

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com 

Description: The registered matte coating improves the shelf appearance of this package. The product images are glossy, and the package background has a matte coating. The matte background and the shine of the product image give the package a superior look on the shelf. 

Liquid I.V.® Hydration Multiplier® Mocktail Edition

Award: Silver Award—Shelf Impact 

Manufacturer: PPC Flex; ppcflex.com 

Description: The Liquid I.V.® Hydration Multiplier® Mocktail Edition is a unique product that is sustainability conscious. Liquid I.V.® designed the package to draw consumers’ attention to this unique flavor. To produce this pouch, PPC Flex used the latest Miraclon NX water plates to create this beautiful print, printed and laminated on recyclable film provided by Charter Next Generation. The package includes a Reynolds Presto Products recyclable zipper with a laser score for an easier tear. 

Hunter’s® Gourmet Potato Chips, 125g

Award: Silver Award—Printing 

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com 

Description: The excellent background green color and the overall design give this package an improved look and shelf appearance. The first quality consumers remember about a brand is its color. The print on matte OPP with a green background and multiple colors gives the package a very rich look; the shelf appearance influences the consumers to buy the product. The structure of the package is 20 matte OPP + 12 metallized PET + 60 LDPE-TR and maintains the required barrier for the chips. 

Uncle Bud’s™ Face Mask

Manufacturer: Inland Packaging; inlandpackaging.com

Description: This fun metallic sachet features a hang hole and tear notches for added functionality. The shiny metallic nature of the package commands attention when on display in stores.

Truvia® Monk Fruit

Manufacturer: American Packaging Corporation; americanpackaging.com

Description: This “designed for recycling” package is constructed using an oriented polyethylene (PE) print web and barrier replacing the current multi-material laminate. The oriented PE helped offset the loss in stiffness and thermal stability while the barrier sealant achieved the shelf life and low temperature sealability needed for the conversion process. American Packaging used its unique rotogravure press technology designed to accommodate extensible films along with a patterned matte varnish to create contrast and the desired shelf impact.

Adagio Year of the Rabbit Tea Pouch
KitKat® Mini Moments
Liquid I.V.® Hydration Multiplier® Mocktail Edition
Hunter’s® Gourmet Potato Chips, 125g
Uncle Bud’s™ Face Mask
Truvia® Monk Fruit

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