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Flex Appeal Logo

Standouts in shelf appeal grab attention

Flexitube with Matte Finish for Roop Mantra Face Wash

Manufacturer: Uflex Limited, flexfilm.com

Description: UFlex’s Flexitubes developed tubes of 115 ml volume for SBS Biotech for its popular skin-care product Roop Mantra Face Wash. Roop Mantra Face Wash comes in four variants, such as Cucumber, Neem, Mix Fruit, and Aloe Vera. These tubes developed by Flexitubes provide the features of a matte finish along with the effect of foil stamping without the use of hot foil. The product casts an attractive shelf appeal due to the vibrant reproduction of the images through matte and gloss effects.

Dole® Fruit & Veggie Blends Berries ‘n Kale Stand-up Pouch

Manufacturer: ProAmpac, proampac.com

Description: Dole®’s Fruit & Veggie Berries ‘n Kale stand-up pouch transitioned from rotogravure to HD flexographic printing to consolidate the manufacturing process to one continent. A key portion of the process was dedicated to ensuring a near-identical match to preserve brand identity for minimal shelf disruption. The completed print uses bold color technology to preserve Dole® brand iconography in addition to industry-standard icons for easy reading on the shelf and a clear ingredients panel on the back.

C-Beans Coffee Bag

Manufacturer: Printpack, printpack.com

Description: These high-end packages were reverse printed with variable information on a four-ply, foil-based structure for coffee applications. They feature a pre-applied de-gas valve, a soft-touch matte finish, and a peelable sealant. The design of this set of packages showcases a mosaic approach, where four different individual views combine to provide a complete city skyline. Digital printing on this conventional, high-barrier coffee package provides users the freedom to complement their standard coffee portfolio with creative designs or launch new products without compromising quality or product integrity.

Canna Candys

Manufacturer: Karlville and All State Printing, karlville.com and allstateprinting.com

Description: Digital printing requires different supply chain strategies. Brand owners have similar technical requirements as larger-volume customers necessitate specialized films. In this case, the hard candy required an anti-fog-coated PE so as not to stick. By thermally laminating the pre-laminate, the converter can supply just in time. (Conventional pre-laminate suppliers do not have such a stock product, and a request for such a specific application would take 10-plus weeks and volume requirements.) In the end, the structure assimilates extrusion lamination, but in multiple steps. The final structure is a matte BOPP/EVA thermally laminated to a surface printed MET PET/EVA that was made into a pre-laminate by thermally laminated to 1 mil PE coated with anti-fog.

Stemilt Growers Topseal Cherry Tray

Manufacturer: Sonoco Flexible Packaging, sonoco.com

Description: Pioneering the first topseal package into the cherry category, Stemilt Growers is introducing an alternative to the traditional rigid clamshell for produce. The new package offers easy open/reclose flexible lidding that allows consumers to effortlessly access their fruit and reseal the tray for multiple uses. The rotogravure print achieves a more impactful billboard on the shelf, and the use of flexibles provides a reduction in plastic by over 30%.

Spangler Candy Monster Mashup Dum Dums

Manufacturer: ProAmpac, proampac.com

Description: Spangler Candy is a national candy producer known primarily for the Dum Dums brand. This design was produced as a seasonal product for the Halloween holiday. The art was designed to deliver “WOW” appeal on the shelf with bright colors and an intricate design.

Flexitube with Matte Finish for Roop Mantra Face Wash
Dole® Fruit & Veggie Blends Berries ‘n Kale Stand-up Pouch
C-Beans Coffee Bag
Canna Candys
Stemilt Growers Topseal Cherry Tray
Spangler Candy Monster Mashup Dum Dums

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