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Flex Appeal Logo

Standouts in shelf appeal grab attention

Tiara Strawberry Instant Flavored Drink

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com

Description: The Tiara strawberry three-ply laminate printing is designed to convey the visual effect of the product. The background shade was matched with PantoneLIVE. As the 1925C Pantone shade was matched with PantoneLIVE, the press approval time was minimized. The good printability of the halftone makes the product realistic-looking, and we used low SIT PE for the high speed (1,800 packs per minute) filling machine. The aluminum foil acts as an effective barrier for the product to increase shelf life.


Prabhuji® Lachha 5 Panel Pouch, 1 kg.

Manufacturer: Paharpur 3P; paharpur3p.com

Description: This five-panel pouch is pre-formed, which offers branding opportunities on five walls of the pouch, enhancing product visibility on a crowded supermarket shelf. A unique C-cut built-in handle is on the top of the pouch and provides an easy-to-carry option. Barrier properties were also taken into consideration while designing this package to protect against moisture and oxygen. The pouches provide a membrane for tamper evidence that can be reached only after removing the top seal and handle. The pouch also has a pull-tab zipper on the front and can be easily opened by pulling the tab for easy product access and reusability. This five-panel pouch can be deployed across a range of products such as confectionery, snack foods, biscuits, and powdered beverages.


Zainab Basmati Rice Large Flat Bottom Pouch, 10 lb.

Awards: Silver Award—Expanding the Use of Flexible Packaging; Silver Award—Packaging Excellence; Silver Award—Printing

Manufacturer: Integrated Plastics Packaging; ipp.ae

Description: Zainab Basmati Rice, Pakistan, utilizes a side-gusseted, flat-bottom pouch with an INNO-LOK® recloseable zipper and a die-cut handle for consumer convenience in the transport of the 10 lb. package. The graphics are superior via rotogravure printing with a matte and gloss effect, resulting in a product presentation that allows each grain of rice to be accentuated.


Sanders® Small Batch Wonders Milk Chocolate Sea Salt Caramel Pecan Clusters Gusset Pouch

Award: Silver Award—Printing

Manufacturer: CL&D Graphics; cldgraphics.com

Description: Sanders® Small Batch Wonders Milk Chocolate Sea Salt Caramel Pecan Clusters gusset pouches are an excellent example of how flexible packaging creates exceptional brand management. The new, improved packaging design creates a colorful, exciting gusset pouch with bold colors and a matte and gloss finish to emphasize many features of the product such as the chocolate and pecan images. Sanders® Small Batch Wonders gusset pouches have exceptional aroma and flavor barrier, good clarity, and great reclosure and dispensing options.


Volkman Seed Featherglow Large Parrot Bag, 4 lb.

Award: Gold Award—Printing

Manufacturer: PPC Flexible Packaging; ppcflex.com

Description: With its vibrant colors and finely printed detail, the Volkman Seed Featherglow Large Parrot Bag is sure to catch the consumer’s eye. This job is printed on both digital and flexographic printing presses to meet SKU and production run requirements. PPC met the quantity needs of the customer while also matching the digital quality.


Ahmad Tea—Cardamom Tea, 200 g

Award: Gold Award—Printing

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com

Description: Ahmad Tea is designed with cast-and-cure technology to prevent counterfeit duplicates. The cast-and-cure technique printed on the front panel gives a holographic effect and provides security to the package, as cast and cure is not easy to copy and helps to prevent duplication of the product. The technique improves the overall package aesthetic and grabs consumers’ attention on the shelf. It’s printed with eight-color reverse printing. After the lamination process is completed, the surface cast and cure is added with a separate process. The package uses a high-barrier metalized PET film to retain the product aroma and increase shelf life.


Tiara Strawberry Instant Flavored Drink
Prabhuji® Lachha 5 Panel Pouch, 1 kg.
Zainab Basmati Rice Large Flat Bottom Pouch, 10 lb.
Sanders® Small Batch Wonders Milk Chocolate Sea Salt Caramel Pecan Clusters Gusset Pouch
Volkman Seed Featherglow Large Parrot Bag, 4 lb.
Ahmad Tea—Cardamom Tea, 200 g

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