Description: Mondelez’s Chips Ahoy! revolutionized the cookie aisle with matte packaging, breaking the gloss coating monopoly. This tactile and visual innovation highlights the cookies’ authentic chocolate chip visuals, enticing taste, and sparking consumer interest. Ditching the typical glossiness for a whimsical, sensory appeal, it offers a standout experience that’s as delightful to touch as their cookies are to taste, matched by customer favorite “peel and reseal” technology with tamper evidence.
Description: Bulletproof’s Brain Octane C8 MCT Oil comes in sleek, convenient packaging that is designed for functionality and catching the consumers’ attention. The 0.5-ounce stick pack packaging features a perforation for easy opening by the end customer and reflective graphics that stand out from competitors. This packaging is compact and travel-friendly, making it perfect for on-the-go use. It highlights key benefits on the front of the stick pack, appealing to all consumers.
Beam Greens Pouches
Manufacturer: Nosco; nosco.com
Description: The Greens pouch from Beam Organics creates an impactful brand experience through the use of Karess® lamination and eye-catching spot gloss embellishments. This packaging represents a strategic brand refresh, showcasing a cohesive identity while efficiently managing over 20 stock-keeping units and seasonal products. Thanks to short-run digital production, timelines were met seamlessly, enabling quick product availability for initial launches and supporting just-in-time operational plans. The gusseted design accommodates stick packs, ensuring optimal presentation and convenience for consumers, all while reinforcing Beam Organics’ commitment to quality.
BNRG Power Crunch® Protein Bars
Award: Silver Award—Printing
Manufacturer: American Packaging Corporation; americanpackaging.com
Description: American Packaging Corporation (APC) collaborated with BNRG to deliver a package for BNRG Power Crunch® Protein Bars with a unique combination of two print technologies (digital and rotogravure), registered satin coating, cold seal coating, matte film, and barrier film, all in a service program that was optimized for small and large volume production orders, optimized for BNRG Power Crunch Protein® Bars’ range of stock-keeping units. Combining these options allowed BNRG to achieve multiple goals such as distinguishing its brand from competitors, achieving eye-grabbing shelf presence, highlighting the appeal of its product and specific messaging points, providing an opening and closing experience, and meeting economic criteria.
Description: Charlotte’s Web’s ReCreate sachets feature a vibrant design that embodies vitality and wellness. The bold colors and sleek matte finish create a modern, premium feel, while the clean, easy-to-read typography highlights key health benefits, such as “Brain Support” and “USDA Organic.” These pouches are crafted with high-quality flexible packaging, providing superior barrier protection to ensure product freshness and efficacy. The resealable feature enhances functionality, allowing consumers to maintain product integrity over multiple uses. With the inclusion of the official Major League Baseball (MLB) logo, the design emphasizes trust and quality, making it a top choice for health-conscious and active individuals seeking a reliable wellness product.
Description: In June 2024, BODi by Beachbody debuted Shakeology® 0g added sugar products, providing another great option to help consumers seeking superfood nutrition products that deliver meaningful health benefits without sugar. For this launch, redesigned graphics highlight the nutritional and natural essence of this product. The package enhances the user’s experience by integrating both earthy tones and a natural feel. The outer surface of the package features a soft touch matte look and feel. Additionally, American Packaging Corporation and BODi developed a package that contains over 34% post-consumer recycled content, incorporating an “earth-friendly” sustainable technology to complement its earthy look and feel.
