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Flex Appeal Logo

Standouts in shelf appeal grab attention
Hunter’s® Gourmet Beetroot Chips

Hunter’s® Gourmet Beetroot Chips

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com

Description: This pouch design clearly conveys that the beetroot chips are a high-end product and use 100% real beetroots. And it is gluten-free and MSG-free, and has no artificial flavors, colors, or preservatives. The laminate has a matte finish, and the contrast between the background and the product image is an eye-catcher on the shelf. The product structure provides the barrier to maintain the product’s freshness.


Lily's Sweets

Lily’s Sweets

Manufacturer: Sonoco Flexible Packaging; sonoco.com

Description: As a market disruptor in the chocolate and confectionery space, Lily’s was seeking a package that would showcase and communicate its brand image. Through material selection and Sonoco’s advanced flexo print technology, the resulting pouch showcases high-quality graphics and vivid colors with a soft matte feel. With higher dots per inch, high pigment transfer, and extended color gamut, this print technology offers the high-quality graphic of rotogravure with the cost and flexibility of flexographic. This unique pouch with a reclose zipper offers on-the-go customer convenience to treat yourself and share with others. Lily’s, Less sugar. Sweet life.


Nichols Farms® Jalapeño Lime Pistachios

Award: Gold Award—Printing

Manufacturer: PPC Flexible Packaging; ppcflex.com

Description: This unique package is blazing a new trail with a brand-new paper-like texture. PPC Flexible Packaging and INX International Ink Co. developed specially made plates and ink to create the right rough-paper feel. Add that to the fantastic design and you have a great way to engage customers with more than just appearance. Now the feel of the bag can make an impact.


Cadbury Caramello Miniatures Stand-up Pouch, 8 oz.

Award: Gold Award—Shelf Impact

Manufacturer: Printpack; printpack.com

Description: Cadbury’s Caramello trademark yellow-and-purple package gets a makeover. To improve the shelf appearance of this product, Cadbury went from a gloss finish to a luxurious new matte finish design.

The high-quality graphics are printed rotogravure with nine colors. The unique matte/metallic appearance is achieved by contrasting transparent and opaque inks. In a field of glossy packages, this package differentiates itself from other candy on the shelf by virtue of its elegant, understated matte finish.


Golden West Food Group Meat District® Gobbler Frozen Patties

Award: Gold Award—Printing

Manufacturer: American Packaging Corporation; americanpackaging.com

Description: From the Golden West Food Group, a new line of butcher-crafted premium meats brings steakhouse quality right into the home.

The flexible package extension for the frozen patties needed to match the fresh meat package using carton sleeve offset-printed sleeves, with a specific focus on the neon-effect brand mark and ghosted background copy effect.


Vualá® Sorpresa Bold, 65 g

Award: Gold Award—Printing

Manufacturer: Printpack; printpack.com

Description: Vualá® Sorpresa has many different flavors and packages, and this extra-special limited edition features a secret surprise. In addition to outstanding high-definition printing, the package hides a golden interior. This offers the consumer a delightfully unique experience when opening the product—a golden glow comes from inside the package.


Hunter’s® Gourmet Beetroot Chips
Hunter’s® Gourmet Beetroot Chips
Lily's Sweets
Lily’s Sweets
Nichols Farms® Jalapeño Lime Pistachios
Cadbury Caramello Miniatures Stand-up Pouch, 8 oz.
Golden West Food Group Meat District® Gobbler Frozen Patties
Vualá® Sorpresa Bold, 65 g

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