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Flex Appeal Logo

Standouts in shelf appeal grab attention

Starbucks® Whole Bean Coffee Origin Story, 16 oz.

Manufacturer: American Packaging Corporation; americanpackaging.com

Description: For the first time in 10 years, Starbucks® is debuting new whole-bean coffee packaging designs inspired by the people, moments, and experiences associated with each blend. Created by Starbucks’ talented design team and still the same delicious coffee their customers enjoy, each packaging redesign tells a unique story about the coffee roast’s origin and tasting notes.


Hippie Organics® Organic French Beans, 1 lb.

Manufacturer: PPC Flexible Packaging; ppcflex.com

Description: The Hippie Organics® Organic French Beans package draws you in with its vibrant colors and its “cool” Hippie design. The words “Cool Beans” written on the sunglasses tie the design to the French beans it holds. To enhance the colors, we used Reproflex3’s Vortex technology with a 7-color process at 225 line screen. Vortex uses a unique surface pattern that makes the dots sharper and prints cleaner while optimizing ink usage. The result is beautiful and attractive.


Cracker Jill™

Manufacturer: Printpack; printpack.com

Description: The Cracker Jill™ package is a limited edition created to “celebrate the women who break down barriers in sports.” Designed by Monica Ahanonu, the Jills depict the five most represented eth­nicities in the United States, per data from the U.S. Census Bureau. Each of the five designs illustrates different skin tones, body types, and ethnicities, representing girls across the nation to help them visualize themselves in sports. The packages were introduced and sold on opening day at baseball stadiums nationwide. They are also being used as thank-you gifts for fans who donate to the Women’s Sports Foundation.


Bulletproof™ Brain Octane

Manufacturer: Inland Packaging; inlandpackaging.com

Description: This stick pack features a visually impactful matte coating and metallic ink combination. Additionally, the perforation at the top allows for easy-to-open capabilities.


THIS BITE™ Granola Bars With Mango and Chia Seed

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com

Description: This pouch is printed with nine colors to enrich the product and brand logo and give the pack a high-quality look. The bright orange and smooth background color attract the consumer from a long distance, and 3D pouches are a popular packaging format in retail for maximum shelf impact and consumer convenience. The pouch has double-line laser scoring on the side gusset to match the front and back panels to allow for an easy tear.


Takis® Dragon Sweet Chili

Manufacturer: Printpack; printpack.com

Description: When it released its new Asian-inspired limited edition of Dragon Spicy Sweet Chili, the Takis® brand used distinct eye-catching graphics and its heat meter to communicate the flavor fusion and heat level. The bold and compelling package features a dragon that appears to be made entirely of neon lights. The image of the dragon is related to the chili flavor, which has its origin in Asia, and the dragon is a symbol of Asian culture.


Starbucks® Whole Bean Coffee Origin Story, 16 oz.
Hippie Organics® Organic French Beans, 1 lb.
Cracker Jill™
Bulletproof™ Brain Octane
THIS BITE™ Granola Bars With Mango and Chia Seed
Takis® Dragon Sweet Chili

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