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Flex Appeal Logo

Standouts in shelf appeal grab attention

Safari Potato Grills

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com

Description: The Safari Potato Grills design was developed by Hunter Foods. It is printed on matte film and the design enhances the metallic and matte effect together. The good printability and matte effect make the package eye-catching, improve the shelf appearance, and influence the consumers to buy the product. The structure maintains the required barrier for the chips.


TEMPTATIONS™ ShakeUps Pouch

Manufacturer: Bryce Corporation; brycecorp.com

Description: Bryce Corporation, in partnership with Mars Petcare, collaborated to create a visually appealing stand-up pouch that highlights an exciting new product in their line of Temptations™ treats for cats. Utilizing high-definition flexographic ink systems and high-sheen metallic inks from Sun Chemical, the three companies highlighted key design elements on the face panel to enable an eye-catching shelf appeal. Due to the enhanced graphics and metallic inks, the distinctive package design also offers the consumer a unique experience when viewing the pouch from different angles, making the ShakeUps truly irresistible.


Popcornopolis® Double Drizzle Pouch

Award: Gold Award—Shelf Impact

Manufacturer: Bryce Corporation; brycecorp.com

Description: Bryce Corporation, in partnership with Popcornopolis®, developed an industry-disrupting stand-up box pouch that is truly one of a kind in the segment. The flat-bottomed design, consisting of multi-layer, high-barrier films, features HD flexographic printing, a convenient press-to-close zipper, and sturdiness that maximizes presentation on each panel and boosts shelf impact. The barrier film technology, combined with a reseal feature, provides maximum freshness for this amazingly indulgent treat.

Celebrate HerSHEy’s Bar

Award: Gold Award—Shelf Impact

Manufacturer: Printpack; printpack.com

Description: The Celebrate HerSHEy’s bar was created for International Women’s Day by Hershey as a form of unique media to support an initiative important to the company and its consumers—honor­ing women in their lives. With a clever graphic tweak to this iconic brand, the Celebrate HerSHEy’s bar resulted in considerable earned media with hundreds of posts, reposts, and likes on social media platforms. In addition, the story was covered by local and national news outlets for additional earned media.


KITKAT® Mini Moments 3D Recyclable Pouch

Award: Gold Award—Shelf Impact

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com

Description: The KITKAT® Mini Moments 3D recyclable pouch is designed with a registered matte coating to create a striking brand block on the shelf. As the full laminate is OPP and PE-based, the pouching param­eters were set carefully for good sealing quality and finish of the pouch. OPP non-heat sealable and met­alized BOPP on both sides of the treated material are used instead of PET and metalized PET to make the laminate recyclable. As a responsible manufacturer of flexible packaging, in coordination with the customer, the recyclable pouch was developed as a sustainability initiative. The pouch also has laser scoring for easy tearing by the consumer.


EnteraLoc™

Awards: Highest Achievement Award; Gold Award— Expanding the Use of Flexible Packaging; Gold Award— Packaging Excellence; Gold Award—Sustainability; Gold Award—Technical Innovation

Manufacturer: Vonco Products, LLC; vonco.com

Description: EnteraLoc™ is a patented, 510(k) FDA-approved, medical fluid device intended for tube-fed patients. It’s the first seamless, closed-loop solution that combines nutritious meals with a flexible pouch, leak-proof seal, custom-designed spout, and direct-connect ENFit® device in one complete enteral feeding system. Unlike traditional solutions, EnteraLoc™ uniquely delivers nutrition directly into the patient’s feeding tube in either the hospital, long-term care facility, rehab facility, or home care setting. It is designed to improve the nutrition/hydration of tube-fed patients by providing a convenient method of nutrient delivery that is simple, safe, no mess, and can be consumed on the go.


Safari Potato Grills
TEMPTATIONS™ ShakeUps Pouch
Popcornopolis® Double Drizzle Pouch
Celebrate HerSHEy’s Bar
KITKAT® Mini Moments 3D Recyclable Pouch
EnteraLoc™

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