Brook & Whittle Announces New Partnership

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Brook & Whittle Holding Corp. is now partnering with Tri Print LLC based in Huntington Beach, California. Tri Print provides packaging solutions to brands and customers in consumer markets, including personal care, health and beauty, natural products, nutraceuticals, and celebrity branding, while Brook & Whittle provides sustainable pressure sensitive and shrink sleeve prime labels, according to a news release.

The partnership underscores Brook & Whittle’s continued expansion on the West Coast, following the firm’s acquisition of Orange County-based Label Impressions in June.

Brook & Whittle is majority owned by private equity firm Snow Phipps Group, L.L.C. The Tri Print deal is the sixth add-on transaction for Brook & Whittle since Snow Phipps’ initial investment in October 2017. Similar to Brook & Whittle, Tri Print is focused on the growth segments of the prime market, namely flexographic, digital pressure-sensitive, and shrink sleeve labels.

Tri Print was founded by CEO Ron Herrema in 1992. Pamela Herrema, senior vice president in charge of business development, joined the organization in 1995, and the two have focused Tri Print on partnering with high-growth brands to facilitate seamless packaging solutions. Tri Print’s current employees will continue with Brook & Whittle.