Cracker Barrel Black Ribbon Natural Cheese Slices

Manufacturer: TC Transcontinental Packaging, Silver Awards in Packaging Excellence and Technical Innovation

Description: Today, brands and products face the challenge of standing out on the shelf and being able to catch consumers’ eyes. Cracker Barrel Black Ribbon Natural Cheese Slices graphics and new packaging material feature a combination of matte black, gloss black, opulent metallic gold, and metallic color bands—as well as a packaging window—that were carefully designed to showcase the high-quality cheese and communicate clearly that the product is part of a premium line. Consumer testing was done to confirm that the new graphics were easy to find on the shelf, and it was clear to consumers what brand and flavor variant they were buying.