Harry Potter™ Butterbeer Goldfish

Award: Gold Award—Shelf Impact

Company: Printpack; printpack.com

Description: Pepperidge Farm^® embraced the magic of Harry Potter™ Butterbeer season with its own enchanting twist. Fans could purchase exclusive, limited-edition Harry Potter™ Butterbeer Goldfish^® as part of the celebration. The spellbinding package showcased a rich midnight-blue backdrop adorned with shimmering golden Harry Potter™ imagery across the entire bag. With a crimped top closure that shows off the metallized interior, each package was like a small, beautifully wrapped gift impossible to miss on the shelf.