Craftmix® Strawberry Mule Sachet

Manufacturer: Nosco; nosco.com 

Description: Craftmix® was interested in a soft-touch rollstock product for its specialty drink mix sachets. To meet its needs, Nosco recommended a soft touch film. The premium rollstock needed to match the packaging run printed by a conventional competitor to complement other products existing in the marketplace. A digital option became an excellent choice due to shorter runs and the flexibility of combining and trialing different flavors. One of the biggest challenges was matching the pastel spot colors produced conventionally. However, after working together on press approvals, the brand was happy with the results.