Go-GURT® Glo-GURT® Glow-in-the-Dark Tubes

Manufacturer: Printpack; printpack.com

Description: Yogurt-in-a-tube brand Go-GURT® designed a series of glow-in-the-dark tubes for Halloween. The use of glow-in-the-dark ink with the iconic Go-GURT brand results in an interactive package that kids and adults want to play with. The innovative glow-in-the-dark ink technology added to the material structure turns Go-GURT into Glo-GURT® and enables the brand owner to add a unique and compelling element to the packaging that offers consumers—young and old—an engaging experience.