Lucky Charms Just Magical Marshmallows

Manufacturer: Printpack, printpack.com

Description: General Mills wanted a special package for its first-ever launch of Lucky Charms Just Magical Marshmallows, something consumers have been requesting for years. They chose a stand-up pouch format that uses a foil-reveal printing process. The metallic structure of the pouch peeks through images of the eight different marshmallows contained in the package. This technique adds eye-catching contrast and an iridescent appearance. The stand-up pouch design with a press-to-close zipper delivers an impressive retail display and provides convenience to the consumer at home.