July/August 2021

Smithfield Prime Fresh Delicatessen

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Award: Silver Award—Expanding the Use of Flexible Packaging

Manufacturer: Berry Global, berryglobal.com

Description: The Smithfield Prime Fresh Delicatessen package is a proprietary dual-forming web engineered package to mirror packaging typical to cold cuts just sliced at the deli counter. The Prime Fresh package is the only deli-meat package of its kind. It is a surface-printed coextruded film with high-barrier properties, enabling it to replace laminated structures that are typical to processed deli meat. Through an innovative extrusion process and careful material selection, this package offers improved shelf life and enhanced consumer experience, while eliminating the PET web typical of laminations. The Prime Fresh bag also uses 31% less material than the conventional tubs that hold competing pre-sliced deli meat, resulting in other sustainability benefits like fewer transportation miles and less product waste.