Award: Silver Award—Printing
Manufacturer: American Packaging Corporation; americanpackaging.com
Description: American Packaging Corporation (APC) collaborated with BNRG to deliver a package for BNRG Power Crunch® Protein Bars with a unique combination of two print technologies (digital and rotogravure), registered satin coating, cold seal coating, matte film, and barrier film, all in a service program that was optimized for small and large volume production orders, optimized for BNRG Power Crunch Protein® Bars’ range of stock-keeping units. Combining these options allowed BNRG to achieve multiple goals such as distinguishing its brand from competitors, achieving eye-grabbing shelf presence, highlighting the appeal of its product and specific messaging points, providing an opening and closing experience, and meeting economic criteria.