Award: Gold Award—Printing
Manufacturer: Emirates Printing Press, L.L.C., eppdubai.com
Description: Mackintosh’s® Quality Street® stand-up pouch is designed to create a superior impact on the shelf. In coordination with the customer, the recyclable pouch was developed as a sustainability initiative, as the company works to be a responsible manufacturer of flexible packaging. Key features include rich, vibrant colors and appealing visual effects achieved with eight-color gravure printing that makes the pouch distinctive. The printing with surface matte and a very high-resolution product image gives the pouch a unique look. The pouch, both functional and elegant, is designed with a resealable zipper that keeps the product fresh for a longer time. The pouch structure is recyclable, which contributes to the sustainability of this package.