Awards: Gold Award—Printing; Silver Award— Shelf Impact; Silver Award—Technical Innovation
Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com
Description: A combination of polyethylene terephthalate/metallized polyethylene terephthalate/special film/ high-dart polyethylene layers is used for the lamination of this pouch to improve the dart impact, sustain drop tests, and improve bursting strength during transport and handling of the 14kg package. To print this job, Emirates Printing Press used three sets of cylinders and printed it three times—printing the front, back, and gussets of the pouch separately due to its large size. The quad-seal pouch has a zipper for easy multiple-opening. This packaging is easily recognizable as cat food, with elegant and eye-catching contrast colors and a matte effect that gives this huge pouch a vibrant look on the shelf.