Manufacturer: American Packaging Corporation, ampkcorp.com
Description: To differentiate themselves from the competition during the Halloween season, Hershey approached APC to determine a solution to include glow-in-the-dark inks on their fun-size candy packaging. At its initial launch in 2017, this new ink formulation delivered mixed results. In 2018, APC was tasked with improving the luminescence of this product and produced a film that offered a more vibrant glow effect, which in turn increased customer engagement, with a measurable sales increase to show it.