Brookside Hershey’s Exotic Dark Pouch

Award: Silver Award—Technical Innovation

Manufacturers: Paharpur 3P (paharpur3p.com) and Hershey India Private Ltd. (www.thehersheycompany.com/en_in/hershey-india.html)

Description: This innovative peelable strip in a pouch was developed where the consumer initially sees the existing brand (Brookside) and then peels the strip away to unveil the new branding (Hershey’s Exotic Dark). The strip is an integral part of the pouch and is not a pressure-sensitive paper label. Paharpur 3P developed this concept, modified existing equipment, and was able to manufacture the pouches with a zipper and bottom gusset plus the registered strip with minimum tolerance. The challenge was to develop the laminate structure for the pouch and strip that looks similar to the existing laminate and exhibits good heat seal and easy-peel properties. The specifications of the base gusset of the pouches were changed slightly, and the package passed all hurdles of machinability/ barrier properties and standability.