ConAgra Slim Jim Premium Smoked Sticks

Manufacturer: Amcor Flexibles, amcor.com

Description: Innovative printing technology created this leather print package for Slim Jim. The simulated leather texture and look is an emerging packaging technology primarily used in printing and graphics to deliver additional cues of authenticity and quality. This printing innovation enabled brand extension and premiumization for Slim Jim through a visually and texturally differentiated experience from traditional meat stick offerings, while still maintaining critical brand recognition.