Frito-Lay Compostable Snack Packaging at the Coachella Music Festival

Award: Silver Award—Printing

Manufacturer: Bryce Corporation; brycecorp.com

Description: Bryce Corporation and Frito-Lay, a division of PepsiCo® and a leader in snacking, collaborated to develop industrially compostable packaging for the 2022 Coachella Music Festival.

Several flavors, including Lay’s® Classic Potato Chips, made their debut in this 100% compostable package. Throughout the Coachella campgrounds, compost bins were strategically placed for consumers to properly dispose of the packaging. The project was a great success and highlights Frito-Lay’s PepsiCo Positive (Pep+) journey to build a sustainable food system.