WD-40 Specialist® EZ-Pods Pouch Family

Awards: Highest Achievement Award; Gold Award—Expanding the Use of Flexible Packaging; Gold Award—Packaging Excellence; Gold Award— Sustainability; Gold Award—Technical Innovation 

Manufacturer: Brook + Whittle; brookandwhittle.com 

Description: A household name in the chemical industry since 1953, WD-40 Company products are well known for their iconic aerosol packaging. In 2023, the company broke from that tradition by launching WD-40 Specialist® EZ-Pods, a degreasing product in a pod format—in sustainable flexible packaging. Without sacrificing performance, cost, or aesthetics, WD-40 settled on two recyclable flexible packaging formats: a stand-up pouch with a child-resistant closure and a sample-size three-sided sealed pouch. Both options are recyclable through store drop-off collection services.