Beggin’® Bacon & Peanut Butter Stix “For the Win,” 8 oz.

Award: Silver Award—Shelf Impact 

Manufacturer: Printpack; printpack.com 

Description: To coincide with the Summer Olympic Games and to “invite dog owners and their pets to satisfy their winning spirit,” Purina® launched the Purina® for the Win campaign on limited-edition packages. Purina® envisioned a multifunctional package that would capture the coveted Summer Olympic Games’ gold medal award symbolism, retain their core Beggin’® and Busy Bone® brand identity, and differentiate their limited-edition package on store shelves, all through the use of unique, eye-catching gold graphics.