Goldfish® Crisps, 6.25 oz.

Award: Gold Award—Shelf Impact 

Manufacturer: Printpack; printpack.com 

Description: Pepperidge Farm’s newest addition to its lineup is Goldfish® Crisps. To make a big splash in the marketplace, the new packages have a completely different form factor than any other Goldfish® product. The goldfish inside are larger than other varieties and have a package to match. The three new flavors, sour cream and onion, cheddar, and salt and vinegar, are in vibrant, color-coded, 6.25 oz. packages designed with a flat bottom. They stand on the shelf and offer an outstanding billboard effect.