PepsiCo® Doritos® FLAMAS® 7- to 4-Color Transition

Award: Gold Award—Printing

Company: Bryce Corporation; brycecorp.com

Description: Bryce Corporation collaborated with PepsiCo^® to transform the Doritos^® FLAMAS^® packaging from a seven-color expanded gamut to a four-color flexographic printing process. This bold design, featuring vibrant flames and bright colors, was flawlessly reproduced, preserving color integrity and brand identity. The innovative approach pushed the boundaries of color management, reducing ink consumption and improving press efficiency while maintaining the iconic Doritos^® look, marking a significant achievement in flexible packaging sustainability.