Clear Conscience Pet SuperGravy® Pouches

Award: Silver Award—Shelf Impact

Company: SunDance; sundanceusa.com

Description: To meet the client’s mission to “bring purity, clarity, and joy to every bowl,” SunDance created a luxury-feel pouch using Soft Touch^® LAM and spot UV to make particular elements shine. The semi-transparent gusset discreetly displays the product, reinforcing the brand’s touchstone—“purpose, not pretense”—and emphasizing its CleanLabel™ ingredients. The spot UV highlights the product name, company awards, and important use instructions. The zipper allows customers to reseal the product, ensuring every serving is as fresh as the first. SunDance’s manufacturing flexibility enabled the client to print multiple designs and SKUs, helping it achieve its goals.