HERSHEY’S Milk Chocolate Harry Potter™ Limited-Edition Candy Bar

Manufacturer: American Packaging Corporation; americanpackaging.com 

Description: Launched for the 2023 Halloween season, HERSHEY’S and Harry Potter™ “magically” created a range of collaborative packaging. Each product produced a collection of spellbinding items that connected the wizardry of Harry Potter™ and the enjoyment of HERSHEY’S Milk Chocolate. Using American Packaging Corporation’s (APC) HPE Roto™, the design team was able to achieve 12 unique character designs without compromise. Each bar package had specific elements and symbols from the series that were enhanced by the print fidelity and consistency provided by APC’s unique rotogravure printing capability and expertise. Each printed lane varied four of the 12 designs, creating randomness in the filling process.