Frito-Lay Super Bowl LVIII Commercially Compostable Package

Awards: Gold Award—Packaging Excellence; Gold Award—Technical Innovation; Silver Award—Sustainability 

Manufacturer: Printpack; printpack.com 

Description: Super Bowl LVIII offered Frito-Lay the opportunity to highlight its ambitious pep+ (PepsiCo Positive) sustainable goals with a direct-to-consumers package at its “Chip Strip” in Las Vegas. Consumers enjoyed their favorite Game Day snacks, including Lay’s®, Doritos®, CHEETOS®, and Tostitos®, all in eye-catching, commercially compostable packaging. The packaging incorporates unique graphic elements and hidden “Easter Eggs” synonymous with Las Vegas, the Super Bowl, and Frito-Lay, and showcases Frito-Lay’s sustainable commitment to “building a world where packaging never becomes waste.”