PepsiCo Smartfood® White Cheddar Popcorn Packaging

Awards: Gold Award—Printing; Silver Award—Shelf Impact 

Manufacturer: Bryce Corporation; brycecorp.com 

Description: Bryce Corporation and Frito-Lay, a PepsiCo division and a snacking leader, collaborated to develop a limited-edition Smartfood® White Cheddar Popcorn package. This project showcases both organizations’ mastery in flexographic printing and graphic design, featuring strikingly vivid colors and sharp details that captivate consumers. As a leader in the packaging industry, Bryce continues to elevate brands by providing packaging that leaves a lasting impression and sets a new standard for excellence.