Shehrazade Basmati Rice Blue Pouch, 5kg

Award: Gold Awards—Technical Innovation, Packaging Excellence, Printing, Shelf Impact 

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com 

Description: The previous version of this pouch was created with tailor-made window metallized film, which is costly and limited in availability. To replace the tailor-made window, Emirates Printing Press used a registered metallized polyethylene terephthalate lamination that was printed with reverse print and surface matte. The Shehrazade pouch is printed with an inline-registered matte coating, which creates a premium eye-catching look on the shelf. High-dart polyethylene is used to meet the dart impact of the laminate, sustain drop tests, and improve bursting strength during transport and handling. The D punch on the pouch helps consumers carry the bag easily.