Sealstrip’s Peel&Seal® Reseal Tape on Kellogg’s® Eggo® Frozen Waffles Packaging

Manufacturer: Sealstrip Corporation; sealstrip.com

Description: Kellogg’s^® Eggo^® is America’s bestselling waffle. The brand’s packaging goal was to delight its consumers by offering an easier-to-use resealable package with reliable convenience that better maintained product quality in the freezer and kept its brand top of mind once the printed box was recycled. Kellogg’s also needed a product that was sustainable and economical. Sealstrip’s newest Peel&Seal^® product line offers a more sustainable footprint with the development of innovative direct food contact materials technology and manufacturing methods. Peel&Seal offered better overall economics with advancements to the tape materials and in-line applicators. Consumers have been elated with the new resealable feature on the Eggo package.