Takis® Dragon Sweet Chili

Manufacturer: Printpack; printpack.com

Description: When it released its new Asian-inspired limited edition of Dragon Spicy Sweet Chili, the Takis^® brand used distinct eye-catching graphics and its heat meter to communicate the flavor fusion and heat level. The bold and compelling package features a dragon that appears to be made entirely of neon lights. The image of the dragon is related to the chili flavor, which has its origin in Asia, and the dragon is a symbol of Asian culture.