Cadbury Caramello Miniatures Stand-up Pouch, 8 oz.

Award: Gold Award—Shelf Impact

Manufacturer: Printpack; printpack.com

Description: Cadbury’s Caramello trademark yellow-and-purple package gets a makeover. To improve the shelf appearance of this product, Cadbury went from a gloss finish to a luxurious new matte finish design.

The high-quality graphics are printed rotogravure with nine colors. The unique matte/metallic appearance is achieved by contrasting transparent and opaque inks. In a field of glossy packages, this package differentiates itself from other candy on the shelf by virtue of its elegant, understated matte finish.