Nestlé Smarties® Stand-up Pouch, 203 g
Awards: Gold Award—Packaging Excellence; Gold Award—Technical Innovation; Silver Award—Sustainability
Manufacturer: American Packaging Corporation, americanpackaging.com
Description: The production of paper-based packaging requires different measures than conventional materials. The paper used for the Smarties® stand-up pouch is optimized for stiffness and durability to maximize shelf presence while providing strength and stability to withstand product fill and distribution. The key production goal of this paper-based packaging was to mimic the functionality of plastic-based packaging while maintaining speed on the press. The package is produced using a rotogravure press, and the overall construction consists of surface-printed paper with gloss, heat-resistant over-lacquer, and a rotogravure-applied dispersion coating to support heat sealability, barrier, and product resistance.
