Doritos® SOLID BLACK™

Award: Silver Award—Shelf Impact

Manufacturer: Printpack, printpack.com

Description: As part of its new multipronged initiative to supply resources and provide a platform for Black Changemakers, Frito-Lay® created the SOLID BLACK™ Doritos® packages. The SOLID BLACK™ packages instantly capture the boldness of the brand and the Changemakers with their eye-catching, vibrant colors on a black background. The stunning package artwork was created by Baltimore artist Megan Lewis. By using the packaging in a campaign for social justice, the bag becomes not just a package but an ambassador for the cause.