Klondike® Shakes

Award: Silver Award—Expanding the Use of Flexible Packaging

Manufacturer: Sonoco Flexible Packaging; sonoco.com

Description: With Klondike® Shakes in a spouted pouch, Unilever created a new mess-free frozen dairy product offering—the first to market such a novelty in the U.S. It is the ideal pairing between a product and a package that’s perfect for enjoying at home or on the go: no straw, cup, or blender needed. Klondike® Shakes are squeezable and ready to enjoy 3-5 minutes after being taken out of the freezer. Achieving the iconic Klondike® appearance was critical to maintaining the brand identity for the new product launch. Utilizing reverse-printed graphics and a high-performance metalized lamination, this package achieves the iconic look and provides the required performance to be executed in a pouching format. Surviving the harsh cold chain environment, this product created a new flexible package consumption occasion.