KITKAT® Mini Moments 3D Recyclable Pouch

Award: Gold Award—Shelf Impact

Manufacturer: Emirates Printing Press, L.L.C.; eppdubai.com

Description: The KITKAT® Mini Moments 3D recyclable pouch is designed with a registered matte coating to create a striking brand block on the shelf. As the full laminate is OPP and PE-based, the pouching param­eters were set carefully for good sealing quality and finish of the pouch. OPP non-heat sealable and met­alized BOPP on both sides of the treated material are used instead of PET and metalized PET to make the laminate recyclable. As a responsible manufacturer of flexible packaging, in coordination with the customer, the recyclable pouch was developed as a sustainability initiative. The pouch also has laser scoring for easy tearing by the consumer.