Celebrate HerSHEy’s Bar

Award: Gold Award—Shelf Impact

Manufacturer: Printpack; printpack.com

Description: The Celebrate HerSHEy’s bar was created for International Women’s Day by Hershey as a form of unique media to support an initiative important to the company and its consumers—honor­ing women in their lives. With a clever graphic tweak to this iconic brand, the Celebrate HerSHEy’s bar resulted in considerable earned media with hundreds of posts, reposts, and likes on social media platforms. In addition, the story was covered by local and national news outlets for additional earned media.