Ultra Soft Touch Pack for Spectrum Flaxseed

Manufacturer: Uflex Limited, flexfilm.com

Description: Sensory or haptic experiences are dominant in how we interact and are even more important when making our buying decisions. This packaging has a “soft touch” coating, which creates a warm, soft surface that, in turn, creates assurance and pushes undecided consumers to select a particular brand of product. All of this happens subconsciously simply by “feeling good in the hand.” Conventional soft touch has been known for being easily scratched or marred. However, this has been addressed by our proprietary coating, resulting in a surface that is hard and wear-resistant while keeping the same effect.