Krakatoa Hot Chips, 6.7 oz.

Award: Silver Award—Shelf Impact

Manufacturer: Printpack, printpack.com

Description: The north star of Krakatoa Hot Chips is “heat.” As such, the brand is named after Mount Krakatoa, a volcano in the Indonesian Islands famous for one of the most violent explosions in human history. To that end, Krakatoa’s logo doubles as both the human mouth “on fire,” as well as a volcano erupting. The brand has five trademarked names that represent a flavor experience, ranging from spicy to volcanic as measured by the brand’s “Krak Scale.” The “Krak Scale” is featured prominently on the back of the bag, so consumers know exactly what they are getting into.