Ruffles® Lime and Jalapeño Anthony Davis Bags

Awards: Gold Award—Packaging Excellence; Gold Award—Printing; and Gold Award—Shelf Impact

Manufacturer: Printpack, printpack.com

Description: Ruffles® new Lime and Jalapeño chip flavor is a collaboration between two bold and dynamic brands—Ruffles® and basketball star Anthony Davis. The collaboration was inspired by Davis’s multidimensional personality and Ruffles®’s spirit of individuality. Three package designs reference Anthony Davis’s #3 jersey. Each package features one of two images of Davis placed on one of three different backgrounds of bold waves. The wavy lines of the package represent both Ruffles®’s iconic texture and Davis’s trademark unibrow. These limited-edition bags mark the first time in Frito-Lay history that a chip package features a celebrity likeness.