REDKEN® Flash Lift Bonder Inside

Manufacturer: ProAmpac, proampac.com

Description: REDKEN®’s new pouch has eliminated a rigid tub with a lid and label, along with an internal plastic bag and tin tie, and comes with directions and a measuring scoop. Those changes improve the environmental footprint of the packaging and improves the product-to-package ratio over the previous package. The flexible pouch uses less material while providing more functionality and consumer convenience, plus it brings reduced space and weight required for shipping. The sustainability of the package was proven out with L’Oréal’s sustainability tool, L’Oréal SPOT.